Privacy Policy

At Peak Revival-X™, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

1. Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

• Name and contact information (email, phone number, shipping address)
• Billing information and payment details
• Order history and purchase preferences
• Account credentials (username and encrypted password)

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring website and search terms used
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and account
• Send promotional emails and marketing communications (with your consent)
• Improve our website, products, and customer service
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze website usage and user behavior

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers

• Payment processors (Stripe, PayPal) to process transactions
• Shipping carriers (USPS, FedEx) to deliver your orders
• Email service providers to send communications
• Analytics providers to understand website usage

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Keep you logged into your account
• Analyze website traffic and user behavior
• Deliver personalized content and advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Data Security

We implement industry-standard security measures to protect your personal information, including SSL encryption for data transmission, secure servers, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications
• Object to processing of your personal information
• Request data portability

To exercise these rights, please contact us at [email protected].

7. Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and other information we think you may find interesting. You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Your Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR):

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data in certain circumstances.
• Right to Restrict Processing: You can request that we limit how we use your personal data.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Right to Object: You can object to our processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.

Legal Basis for Processing: We process your personal data based on:

• Contract: Processing necessary to fulfill our contract with you (e.g., processing orders)
• Consent: Where you have given explicit consent (e.g., marketing communications)
• Legitimate Interests: Where processing is necessary for our legitimate business interests
• Legal Obligation: Where we are required to process data by law

To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We will respond to your request within 30 days.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You can request that we correct inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information. We do not sell your personal information.
• Right to Limit Use of Sensitive Personal Information: You can limit the use of sensitive personal information to what is necessary for providing goods or services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Categories of Personal Information Collected:

• Identifiers (name, email, phone number, IP address)
• Commercial information (purchase history, products purchased)
• Internet activity (browsing history, search history on our site)
• Geolocation data (general location based on IP address)
• Inferences (preferences, characteristics, behavior)

"Do Not Sell or Share My Personal Information": We do not sell your personal information. To opt-out of any sharing for cross-context behavioral advertising, please visit our Marketing Preferences page or contact us.

To submit a CCPA request, please email [email protected] or call 1-800-PEAK-RVX. We will verify your identity before processing your request.

12. International Users

Our website is operated in the United States. If you are accessing our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.

13. Data Retention Policy

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Our specific retention periods are:

• Account Information: Retained while your account is active and for 3 years after account closure
• Order History: Retained for 7 years for tax and legal compliance
• Marketing Preferences: Retained until you withdraw consent or request deletion
• Website Analytics: Retained for 26 months
• Customer Support Records: Retained for 3 years after resolution
• Payment Information: We do not store full payment card details; payment processing is handled by Stripe/PayPal

When retention periods expire, we securely delete or anonymize your data. You can request earlier deletion by contacting us at [email protected].

14. Data Deletion Requests

You have the right to request deletion of your personal data. To request deletion:

• Email us at [email protected] with subject line "Data Deletion Request"
• Include your full name and email address associated with your account
• We will verify your identity and process your request within 30 days

Note: Some data may be retained for legal compliance (e.g., tax records, fraud prevention). We will inform you if any data cannot be deleted and explain why.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: